Shopping in Stockholm The City area is home to department stores Nordiska Kompaniet (NK), Åhléns and PUB. NK stands out as the premier Swedish department store, but these days is a franchise store with an enormous range of men and all types of clothing, Swedish and international design, household objects etc. This is where the upper classes of Stockholm go to do their shopping. The area also boasts shopping arcades Gallerian and Sturegallerian and numerous large retail chain stores, including the H&M store on Hamngatan and Zara, the Spanish retailer further down the same street. Östermalm is Stockholm’s equivalent of Knightsbridge in London and the major luxury goods brands and boutiques are clustered around Birger Jarlsgatan, Biblioteksgatan, Nybrogatan, Östermalmstorg and Stureplan. Global brands Louis Vuitton, Armani, Boss, Guess, Gucci and many others, as well as Swedish brands J Lindberg, Anna Holtblad, Filippa K, Peak and Northface are all here. Stureplan is great fun in summertime as its restaurants and bars go al fresco and you can combine your shopping trip with a spot of lunch or glass of wine. To see the wares of famous Swedish art glass and crystal makers Orrefors and Kosta Boda try Kungsgatan and Birger Jarlsgatan, there are several stores with huge ranges of both. And for a taste of Sweden go to deli markets Östermalmshallen or Hötorgshallen. Södermalm will bewitch you with its mix of fashion, design, new and second-hand clothes and accessories and general ‘hey, chill out’ attitude. Come here to see the future of shopping, which is eco and organic products. Check out Ekovaruhuset, in the Old Town, offering clothes, shoes and accessories. Also look out for the Nudie Jeans and Cheap Monday jeans brands. If you want to purchase goods that won’t ping your conscience here is the place to come.turkeyarena.com Here you’ll find the products of the new elite of Swedish fashion in the area known locally as ‘SoFo’ – south of Folkkungagatan. There are shops, galleries, cafés, restaurants, bar and eateries in abundance and you should look our for ‘Beyond Retro’ for quality second hand clothing, ‘Brunogallerian’ and Götgatan 21, both on Götgatan.